As of 1 July 2021, items imported to the EU with a value of EUR22 or less will no longer be exempt from VAT. This means that all goods sent directly from GB to consumers in the EU, both via online marketplaces and sales made directly, will be subject to the local rate of VAT in your country. The overseas post or parcel operator will collect the import VAT (and customs duty, if payable) from the EU buyer prior to delivery, alongside a Delivery Duties Unpaid (DDU) fee - a standard service for all postal authorities. We would like to communicate this to our EU customers in advance so there are no surprises when additional VAT and duties are being charged by local postal operators. Over the course of next week we will be putting a message up on our website to reflect these charges.